Speaking of the decision, Malcolm Clarke, Chair of the Football Supporters Federation said: "It would have been nice for the Football League to consult fans about what they think about the new name.
"I think most fans realise that sponsorship plays an important role in football but this is another example of the game breaking with tradition.
"There are many fans who would like to stick with tradition. There's a feeling that branding within the game and the increase in commercialisation has led to football losing some of its status and history."