The deal will see Gibraltar-based Enterprise Insurance become the club’s new main sponsor and their logo printed on all first team kit for the coming season.
A new Leeds United branded portfolio of Insurance Services will also be launched in association with Motorway Direct Plc, a business partner of Enterprise Insurance.
Leeds United chief executive Shaun Harvey said: “We are delighted that we have reached an agreement with Enterprise Insurance to become the main club sponsor. It’s great to align our brand with a rapidly growing European Insurance company. There was considerable interest in becoming the main club sponsor of the club and we believe that the relationship with Enterprise will deliver significant benefits to the club and our fan base.”
Enterprise Insurance managing director, Andrew Flowers, said: “We are delighted to be main sponsor for Leeds United. It’s a terrific club with a great history, and an even greater future. We are looking forward to playing our part, together with the club management, the team, and the supporters, in the continuing Leeds success story.”